Get a "taste" of what awaits you in our new book "Eat the Possum"

 "It's too hard." We've all said it when facing massive mountains, standing before intimidating giants, and encountering other complicated things. We've resigned ourselves to the inevitable reality that we will fail to conquer the most challenging thing, even before we begin."

 "EAT THE POSSUM," they chanted over and over again. I looked at them, and I looked at the plate. I was between a rock and roadkill. 

 Like the lowly possum that refuses to leave, your "hard thing" will likely get into your business. It will invade your life, get into your stuff, and eat your cornflakes. It will keep you from victory. 

 Coming to terms with your "you" factor will help you leverage it for victory. Your weaknesses have the potential to become the fulcrum for your victory. This is where the "you" factor gets exciting.